Hi Paul and Marion,
Here are three design directions for the new Volcan Tours website.
Rather than describe them, we built a simple example homepage for each so you can see and feel the difference.
A 10 minute read
Rather than describe them, we built a simple example homepage for each so you can see and feel the difference.
A first look at style and direction, not a finished page. Photos and video are placeholders. What matters here is layout, colour, and type, since those carry through to every page once a direction is picked.
Your logo's warm orange runs through all three directions below, each paired with a different set of neutrals, which is what gives them such different personalities while still feeling like Volcan.
One colour we tried and then dropped completely: the dark blue-green from your current site. We built a version around it and it consistently pulled the page toward a cold, corporate feel, fought the warmth of safari photography, and cost the design its premium edge. None of the three directions use it.
A mix of what you shared with us and a few additional references we brought in, studied together to widen the field before narrowing back down to what fits Volcan.
One or two neutral tones plus a single accent feels calmer and more considered than a lot of competing colour.
The ones with small feet on the letters. Most upscale hotel and travel brands use them for headlines, since they read as trustworthy.
Simpler shapes, no small feet. Used for most body text, and for headlines in one of the three concepts.
Letting text and photos breathe rather than packing the page tightly is one of the clearest signals of a premium brand.
Warm cream background, a classic serif headline font, and lots of breathing room. Calm and understated rather than flashy.
Full-width video up top, headline low on the left, then calm bordered cards on cream. The most conventional layout of the three, in a good way, since visitors already know how to read it.
Colours usedThis is the direction that reads as most established. Cream tones and a classic serif give the site the weight of a long-standing travel house, and the generous spacing means your photography and your itineraries carry the page rather than competing with the design.
View Concept 1 live →Warm paper and deep bush green, rounded friendly type, and a big headline sitting on clean background above a wide cinematic video band. Modern and easy to read, but still unmistakably safari.
The headline sits on plain background, with video running as a wide band underneath rather than behind the text, so the words stay sharp and the footage stays undimmed. Safaris are listed as wide rows instead of boxes, giving each trip more room.
Colours usedThe friendliest of the three. Green and sand feel like the bush rather than a boardroom, while the clearer layout makes prices and trip lengths easy to scan for someone comparing operators. It also ages well, since it never depends on one photo looking good behind text.
View Concept 2 live →A dark, warm espresso-brown site with large elegant serif headlines and a soft gold accent. The most upmarket of the three, closest to how a five-star safari lodge presents itself.
Safaris are shown as tall photographs with the trip name and price sitting directly on the image. Gives the page a gallery feel, but leans hard on strong photography to work.
Colours usedDark backgrounds make photography look richer, which is why most high-end lodges use them. The warm brown base feels like firelight and dusk rather than a cold tech product. The direction to pick if the goal is to sit alongside international lodge brands, not local operators.
View Concept 3 live →All three cover the same ground, arranged differently, which is much of what makes them feel distinct. It's also roughly how the full site would work: whichever direction you pick carries through every page.
Logo, menu links, and a button to start planning a trip.
Switches to a different clip on phones, suited to a vertical screen.
Four short reasons to trust and choose you.
Countries and parks covered, for a sense of scale.
Real sample itineraries with real pricing.
A short testimonial, placed differently in each concept.
Contact details and social links.
Have a look at all three on your phone and on a laptop. Then just tell us which direction you liked most, and anything you'd add, combine, or change. Once we have that, we move ahead with the full website.